Realizing that motivation can help you as a business owner tweak your policies concerning marketing, customer feedback, and advertising. I would add for myself, that the concept in question is closely connected to the client’s motivation to engage with your company and buy from you. Customers listen to customers, not to targeted ads, so make sure to provide an avenue for your fans (and worse critics) to talk about your product. Allowing your customers to express themselves through multimedia, particularly video, is one of the best ways to improve customer perception. He claims that as the word “perception” implies, it’s all about visuals with today’s millennial and Gen Z crowd. Sam Shepler, CEO of TestimonialHero, has a very interesting opinion, too. Given the competitive world of online business we live in, it’s crucial to provide the best possible customer service in order to build loyalty and retain your customers in the long run. You can’t control customers, but you can emphasize customer experience and ensure that the customer’s journey is top-notch from the moment they land on your website to the virtual shopping cart. With that in mind, we surveyed the experts from multiple industries and they shared their unique thoughts on the topic.įor Mikkel Andreassen, CEM at Dixa, consumer perception is one of the major factors that help cultivate positive CX for any business. Customer perception definition may slightly differ from niche to niche or even take a new meaning. While the latter comprises everything from the level of customer service a team provides to marketing or sales communications.Īs the saying goes, so many men, so many minds. The former represents the product or service itself, its name, label, and other properties. Those stimuli may be divided into two categories: primary and secondary. It is defined as a process by which consumers sense marketing stimuli, organize, interpret, and provide meaning to it. It’s a certain opinion they’ve formed after a few interactions with a company. Final thoughts What is customer perception?Ĭustomer perception is the way the audience feels about a business.
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